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Telling the story of energy simply

The Short Version

The Challenge

Energy is something we all use every day, but understanding where it comes from, how our relationship with it has changed and what that means for our future can quickly become complicated.

SEAI wanted to tell the story of energy in a way that was informative, engaging and easy for a wide audience to understand.

The Approach

We turned a complex subject into a simple visual story.

Using clear language, characterful animation and visual metaphors, we took viewers on a journey through our relationship with energy — breaking bigger ideas down into information that could be understood quickly and remembered.

The Solution

An engaging animated film that makes the story of energy accessible without losing the important information behind it.

It’s a great example of what we do at Gimme The Short Version: take a big subject, find the story within it, and make it simple.

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