The Short Version
Genomics is a fascinating subject, but it can also be difficult to explain. DNA, genes and genomes can quickly become complicated, particularly for an audience with no scientific background.
The challenge was simple: how do you explain what genomics is in a way anyone can understand?
The Approach
We broke the subject down into its essential ideas and used animation to make the science visual.
Clear language, simple explanations and engaging visuals help take viewers through the basics of genomics without getting lost in scientific terminology.
The Solution
A short animated explainer that answers one big question — what is genomics? — in a clear and accessible way.
A perfect example of what Gimme The Short Version is all about: making complicated subjects simple.
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