Making everyday movement easier to understand

The Challenge

We all know that being active is good for us. But health advice around physical activity can quickly become complicated — particularly when it needs to work for people of different ages, abilities and circumstances.

The HSE needed a clear and accessible way to communicate the Every Move Counts message and help people understand how everyday movement can benefit their health.

The Approach

We worked with the HSE to turn the information into a series of short, engaging animations.

Using simple language, friendly characters and clear visual storytelling, we broke the information into manageable topics — making the guidance easier to understand and, importantly, easier to act on.

The Solution

A series of 13 animated videos bringing the Every Move Counts guidance to life in a consistent, approachable way.

Rather than overwhelming people with health information, each animation focuses on a clear message and gives viewers something useful they can take away.

Complex health information, made simple.